LACOSTE

HYPEBEAST taps into the cultures and communities who have championed Lacoste throughout the years, celebrating the life and history that Lacoste embodies.

​

Exchanging music for body movements, NiNE8 swap roles with dance collective Damn Fine Dance Academy, and Tennis coach Arum Akon swaps worlds with Florist Harriet Parry to experience a walk in someone else's shoes.