top of page


HYPEBEAST taps into the cultures and communities who have championed Lacoste throughout the years, celebrating the life and history that Lacoste embodies.

Exchanging music for body movements, NiNE8 swap roles with dance collective Damn Fine Dance Academy, and Tennis coach Arum Akon swaps worlds with Florist Harriet Parry to experience a walk in someone else's shoes.

bottom of page