VISA OLYMPICS

A campaign with over 219 million views (on the Docuseries alone) and over 750 assets over 5 months.

 

During the Paris 2024 Olympics, Visa wanted to inspire everyone to push their passion to new heights. To show their commitment to empowering young individuals, they partnered Team Visa athletes with a talented crew of Gen Z creators and produced a series of innovation projects aimed at supporting and inspiring the next generation of makers. Producing a collection of contextually optimised assets unified by a consistent narrative thread including a Hero Film, photography and 6 x 3 part social first Docuseries.

Crafted under the direction of renowned filmmaker Salomon Ligthelm, the team at Prettybrid and a crew of over 100 on location in Prague, the Hero Film features Team Visa athletes Sasha Zhoya (France), Davide Morana (Italy) and Desirée Vila (Spain) partnering with rising music star Ellie Dixon and creative technologist, Rifke Sadleir.

​

Supporting this we told the real stories of athletes, artists, producers, fashion experts, pro gamers and young creators across Europe taking their passions to the next level through the Docuseries in the UK, Italy, Spain, Germany, France and Poland for and around Paris 2024.

​

True to Visa’s mission, our team captured the fusion of sport, creativity, innovation and technology – demonstrating how when you bring the right people together we can all level up our game.